A type of enhancement which notifies users that there is enhanced or Web content associated with a program or an advertisement. A TV Crossover Link appears as a small icon in the corner of the TV screen at a point in time determined by content producers. Clicking the link displays a panel, giving the viewer an option to go to the content enhancement (Web site) or continue watching TV. If the viewer chooses to go to the Web site, the receiver connects to the site, while the current program or advertisement remains on-screen. Pressing the View button on the remote control or keyboard returns to TV viewing. The term is a trademark of the Microsoft Corporation.