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Glossary Internet / Term

impression

A unit of Web measurement that indicates when a user views a Web page or online advertisement. See also CPM; contrast with click-through.


Relates to counting the number of times a web page advertising banner is displayed - Normally in a 24-hour period - My Glossary has the Link Exchange Banner & an impression relates to this banner being displayed once.

Permanent link impression - Modification date 2024-04-14 - Creation date 2020-04-05


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