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Glossary UI/UX Design / Term

Conversion Rate

The Conversion Rate of a product or site is the percentage of users who complete a desired action. Say we’re creating an e-comm site and the desired action is a successful purchase. The Conversion Rate would tell us how many users bought an item.


The percentage of visitors that complete a targeted transaction online.

Permanent link Conversion Rate - Creation date 2021-09-28


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