(Advanced Television Technology Center) This is a private, non-profit corporation organized by members of the television broadcasting and consumer products industries to test and recommend solutions for delivery and reception of a new U.S. terrestrial transmission system for digital television (DTV) service, including high definition television (HDTV). The Technology Center operates a state-of-the-art laboratory facility that supports the needs of the U.S. television industry and private standards-setting bodies. Its primary activity is to facilitate implementation of digital television.