is another term that has a double meaning. When talking about control functions on the TV set, Brightness is used to set the black level of the picture. The original intention of the control term, which seems to have been lost somewhere between the first and second half of this century, was that the Brightness control would set the overall brightness of the picture, adjust the set's ability to compete with ambient light. In reality, what the Brightness control is doing is adjusting the viewed level of black. VE T10. Brightness is more often used to describe the light output capability of the set. Just keep in mind that the reality of a good picture is actually rather dim. That should help you remember that the Brightness control adjust the black level of the picture. If you want a high quality, bright picture, be prepared to spend lots of money, especially if want it large. How much money? I just helped with the adjustment of a video system on a ten foot wide screen. There was over $65,000. in electronics required to obtain an image bright enough to compete with what you should see in a movie theatre. Certainly not enough output to compete with any ambient light in the room.