(IRE, Institute of Radio Engineers) 1 Volt Peak - Peak Video is divided up into 140 IRE units. This is done to make numbers for luminance levels easier to communicate. The amplitude of the video signal from blanking (zero volts) to peak white is 0.714286 volts or 100 IRE units. Synchronization signals extend from blanking to - 0.285714 volts or - 40 IRE units.